our core phamily
Chris pham
managing Director, CA
Chris Pham is the Founder and Managing Director of Mission Grow Advisory, combining his passion for business growth with a lifelong love of strategy and gaming.
Over the past 20 years, Chris has “levelled up” through leading firms including Deloitte, Grant Thornton, and BlueRock, building deep expertise in business advisory, tax, and growth strategy.
Today, he helps entrepreneurs and business owners “play the game” at a higher level—improving profitability, scaling operations, and making smarter strategic decisions. His core strengths include growth advisory, tax structuring, and working across industries such as fintech, blockchain, property development, hospitality, and professional services.
Chris holds a Bachelor of Commerce from Monash University and is a Chartered Accountant with Chartered Accountants Australia and New Zealand.
Whether it’s helping a startup hit its next milestone or guiding an established business through expansion, Chris brings a strategic, no-BS approach focused on one outcome: winning in business.
Ivy zhao
associate director, cfo
Ivy is a tax accountant with over eight years of experience in tax advisory and business consulting. Having worked at a top-tier professional accounting firm, she brings a wealth of expertise in assisting clients across various industries, including property development, construction, professional services, and high-net-worth individuals.
She has extensive experience working with businesses of all sizes, from small enterprises to Significant Global Entities (SGEs). Ivy also specialises in advising international clients on navigating the complexities of the Australian tax and regulatory landscape.
With a strong focus on financial strategy and business growth, Ivy partners closely with business owners to strengthen their financial position and achieve both their business and personal goals. Her commitment to delivering tailored, strategic advice ensures that clients can make informed decisions with confidence.
William Rozo
Accountant
William is an accountant at Mission Grow, he is passionate about helping clients navigate their financial reporting, tax return preparation, and compliance needs. He takes pride in contributing to the firm’s mission of growing clients' wealth and fostering a strong, supportive financial network.
Over the last few years in Australia (based in Melbourne), William has gained valuable experience in both corporate accounting and, most recently, in public practice. He holds a bachelor of Business and Finance from Colombia, which has been assessed by CPA Australia to meet the requirements for practicing as an accountant in Australia. He is currently working towards full CPA certification, with the ultimate goal of becoming a trusted business advisor within the firm.
William is committed to delivering personalized, expert advice and fostering long-term, successful client relationships. William is fluent in both English and Spanish, enabling him to effectively communicate and serve a diverse clientele, he enjoys connecting with clients and ensuring they feel supported.
VERA Wu
Accountant
Vera Wu is a Graduate Accountant at Mission Grow, holding a Master of Professional Accounting from Monash University. She supports clients across financial reporting, tax compliance and day to day accounting matters, ensuring accuracy and attention to detail in her work.
With experience in both corporate accounting and public practice, Vera has developed a strong understanding of accounting processes and regulatory requirements in Australia. She values structure, clarity and continuous learning, and takes pride in contributing to reliable financial outcomes for clients.
Orlando Santos
Bookkeeper
Orlando holds a bachelor's degree in accounting and dreams of becoming a Certified Public Accountant in the Philippines.
As a dedicated bookkeeper, his primary goal is to earn the trust of his clients. He takes great pride in ensuring businesses maintain accurate and timely financial records, believing this is crucial for their growth and success.
Known for his positive outlook, he delights in spreading happiness and inspiration to everyone around him.
In his leisure time, he finds joy in watching movies and reality shows, getting lost in books, and cherishing moments with his beloved dog. His heart truly belongs to mountain hiking, where he not only seeks adventure but also enjoys connecting with new people while soaking in the stunning views from the mountaintop.
Medelyn Echane
executive assistant
A dynamic professional excelling in the world of sales and people's management. Meds developed an early passion for connecting with people. This innate ability to build relationships naturally led her to a career in sales, where she quickly rose through the ranks due to her exceptional communication skills and strategic thinking. Transitioning seamlessly into recruitment, Meds discovered a knack for connecting the right people with the right opportunities.
She is also known for fostering collaboration and community engagement, She actively shares knowledge and experiences at industry events.
Outside the professional realm, Meds is passionate about two things: coffee and plants. A dedicated coffee lover, you'll always find Meds with a cup in hand, considering it the perfect companion for her energetic lifestyle. The love for plants reflects a nurturing mindset, creating a positive and green workspace.
Kiki singha
Admin Assistant
Kiki has a diverse professional background in administration, project management, and customer
service. She previously worked as a Project Manager at an advertising agency in Thailand, where
she developed strong organizational and coordination skills managing multiple campaigns and
teams.
With experience as a barista, she also brings a genuine passion for coffee and creating positive
customer experiences. Currently expanding her knowledge in Building and Construction
Management, Kiki brings a practical, detail-oriented approach to her administrative work.
Outside of work, she enjoys visiting art galleries and museums, discovering great coffee, and capturing moments through photography