our core phamily
Chris pham
Director, CA
Chris is a self-professed nerd who is the Founder and Managing Director of Mission Grow Advisory. He combined his two passions: helping businesses grow and online gaming. A passionate gamer at a young age, his life goal is to help entrepreneurs, business owners and start-ups “level up” by giving the right advice to help them “farm” (increase profits), “gain exp” (expand their business) and “conquer” (win in business).
Chris’s avatar has been levelling up now for 17 years in the accounting and business advisory game where he has held middle and senior clan positions at top-tier clans such as Deloitte (formally GMK), Grant Thornton, and Blue Rock, where he climbed the clan ranks and established himself as an expert in business advisory. In addition to attaining a high-level avatar, Chris has achieved prestigious in-game awards such as a Bachelor of Commerce from the Monash Guild (Monash Uni), attained his Tax Agent Registration from Hogwarts (The Tax Institute) and his Charted Accountancy from the Bean Counters Guild (Charted Accountants of Australia and New Zealand).
Chris’ special hero abilities include growth advisory, tax advisory, business structuring and industry growth expertise (across industries such as Fintech, Block-chain, Property Development, Hospitality and Professional Services). When he uses his ultimate growth advisory hero abilities, Chris has helped start-ups such as Project Play exceed their financial goals.
In his spare time, Chris enjoys drinking from special elixirs (Asahi’s) on Friday nights with his mates and continues to level up in his various online gaming avatars.
Ivy zhao
senior manager, cfo
Ivy is a tax accountant with over eight years of experience in tax advisory and business consulting. Having worked at a top-tier professional accounting firm, she brings a wealth of expertise in assisting clients across various industries, including property development, construction, professional services, and high-net-worth individuals.
She has extensive experience working with businesses of all sizes, from small enterprises to Significant Global Entities (SGEs). Ivy also specialises in advising international clients on navigating the complexities of the Australian tax and regulatory landscape.
With a strong focus on financial strategy and business growth, Ivy partners closely with business owners to strengthen their financial position and achieve both their business and personal goals. Her commitment to delivering tailored, strategic advice ensures that clients can make informed decisions with confidence.
Kei Ko
Assistant Manager
Kei is our Assistant Manager who brings extensive experience in tax and accounting. With over six years of expertise in accounting, financial reporting, and team leadership, Kei is a results-driven professional committed to delivering excellence.
Kei excels in managing client portfolios, ensuring regulatory compliance, and optimizing financial processes to enhance efficiency and accuracy. With strong skills in financial analysis and tax planning, Kei has a proven track record of mentoring junior staff and supporting senior management in strategic decision-making.
Kei’s dedication to precision and process improvement makes them a valuable asset to our team.
Bernardino Arceo
Senior Accountant
Dino is our senior accountant. He holds a Bachelor's degree in Accounting at Bataan Peninsula State University. He is also a registered Certified Public Accountant in the Philippines.
During his free time, he loves to go on bike rides and stroll around in the area. He has the luxury to live in a coastal area. He enjoy taking a stroll on the seashore. He finds it relaxing and calming.
William Rozo
Accountant
William is an accountant at Mission Grow, he is passionate about helping clients navigate their financial reporting, tax return preparation, and compliance needs. He takes pride in contributing to the firm’s mission of growing clients' wealth and fostering a strong, supportive financial network.
Over the last few years in Australia (based in Melbourne), William has gained valuable experience in both corporate accounting and, most recently, in public practice. He holds a bachelor of Business and Finance from Colombia, which has been assessed by CPA Australia to meet the requirements for practicing as an accountant in Australia. He is currently working towards full CPA certification, with the ultimate goal of becoming a trusted business advisor within the firm.
William is committed to delivering personalized, expert advice and fostering long-term, successful client relationships. William is fluent in both English and Spanish, enabling him to effectively communicate and serve a diverse clientele, he enjoys connecting with clients and ensuring they feel supported.
Medelyn Echane
executive assistant
A dynamic professional excelling in the world of sales and people's management. Meds developed an early passion for connecting with people. This innate ability to build relationships naturally led her to a career in sales, where she quickly rose through the ranks due to her exceptional communication skills and strategic thinking. Transitioning seamlessly into recruitment, Meds discovered a knack for connecting the right people with the right opportunities.
She is also known for fostering collaboration and community engagement, She actively shares knowledge and experiences at industry events.
Outside the professional realm, Meds is passionate about two things: coffee and plants. A dedicated coffee lover, you'll always find Meds with a cup in hand, considering it the perfect companion for her energetic lifestyle. The love for plants reflects a nurturing mindset, creating a positive and green workspace.
Grace Gonzales
Bookkeeper team leader
Grace is our Accountant/Bookkeeper with a strong background in accounting and bookkeeping. She has a passion for detail and accuracy, ensuring businesses maintain precise financial records that are crucial for growth and success. With over a decade of accounting and bookkeeping experience, Grace has adeptly managed financial health for diverse clients, leveraging accounting tools to streamline processes and enhance efficiency. She is a registered Certified Public Accountant in the Philippines.
Outside of her professional role, Grace enjoys camping and hiking. These personal hobbies reflect her belief in maintaining a balanced and fulfilling life, mirroring the values of Mission Grow Advisors. Known for her collaborative approach and clear communication, Grace is committed to helping clients achieve their financial goals and supporting the mission of creating sustainable growth.
Orlando Santos
Bookkeeper
Orlando holds a bachelor's degree in accounting and dreams of becoming a Certified Public Accountant in the Philippines.
As a dedicated bookkeeper, his primary goal is to earn the trust of his clients. He takes great pride in ensuring businesses maintain accurate and timely financial records, believing this is crucial for their growth and success.
Known for his positive outlook, he delights in spreading happiness and inspiration to everyone around him.
In his leisure time, he finds joy in watching movies and reality shows, getting lost in books, and cherishing moments with his beloved dog. His heart truly belongs to mountain hiking, where he not only seeks adventure but also enjoys connecting with new people while soaking in the stunning views from the mountaintop.
raquel escodero
Executive Assistant
Raquel is our executive assistant. Prior to joining us, she was a virtual assistant for more than 5 years, specializing in healthcare recruitment and physician search consulting. She worked with U.S.-based companies, helping connect healthcare professionals with meaningful career opportunities while building strong, genuine relationships. She is grateful to be our executive assistant to help clients and staff.
Outside of work, Raquel strives to maintain a well-balanced life. She enjoys traveling — often taking solo trips to explore new places—spending quality time with family and friends, and unwinding by the beach or swimming.
Shirley Gao
intern
Graduate Accountant at MGA, she holds a bachelor’s degree from Deakin University, majoring in Accounting and Finance. With prior experience as a manager in the hospitality industry, she has a keen eye for numbers and attention to detail. She is passionate about helping clients to manage financial and tax matters.
In her personal life, she enjoys spending time with her family and traveling with them across China. She also loves exploring different cuisines and has developed a deep appreciation for gourmet food.