our core phamily
Chris pham
managing Director, CA
Chris Pham is the Founder and Managing Director of Mission Grow Advisory, combining his passion for business growth with a lifelong love of strategy and gaming.
Over the past 20 years, Chris has “levelled up” through leading firms including Deloitte, Grant Thornton, and BlueRock, building deep expertise in business advisory, tax, and growth strategy.
Today, he helps entrepreneurs and business owners “play the game” at a higher level—improving profitability, scaling operations, and making smarter strategic decisions. His core strengths include growth advisory, tax structuring, and working across industries such as fintech, blockchain, property development, hospitality, and professional services.
Chris holds a Bachelor of Commerce from Monash University and is a Chartered Accountant with Chartered Accountants Australia and New Zealand.
Whether it’s helping a startup hit its next milestone or guiding an established business through expansion, Chris brings a strategic, no-BS approach focused on one outcome: winning in business.
Ivy zhao
associate director, cfo
Ivy is a tax accountant with over eight years of experience in tax advisory and business consulting. Having worked at a top-tier professional accounting firm, she brings a wealth of expertise in assisting clients across various industries, including property development, construction, professional services, and high-net-worth individuals.
She has extensive experience working with businesses of all sizes, from small enterprises to Significant Global Entities (SGEs). Ivy also specialises in advising international clients on navigating the complexities of the Australian tax and regulatory landscape.
With a strong focus on financial strategy and business growth, Ivy partners closely with business owners to strengthen their financial position and achieve both their business and personal goals. Her commitment to delivering tailored, strategic advice ensures that clients can make informed decisions with confidence.
William Rozo
Accountant
William is an accountant at Mission Grow, he is passionate about helping clients navigate their financial reporting, tax return preparation, and compliance needs. He takes pride in contributing to the firm’s mission of growing clients' wealth and fostering a strong, supportive financial network.
Over the last few years in Australia (based in Melbourne), William has gained valuable experience in both corporate accounting and, most recently, in public practice. He holds a bachelor of Business and Finance from Colombia, which has been assessed by CPA Australia to meet the requirements for practicing as an accountant in Australia. He is currently working towards full CPA certification, with the ultimate goal of becoming a trusted business advisor within the firm.
William is committed to delivering personalized, expert advice and fostering long-term, successful client relationships. William is fluent in both English and Spanish, enabling him to effectively communicate and serve a diverse clientele, he enjoys connecting with clients and ensuring they feel supported.
Leia xia
Accountant
Leia is an Accountant at Mission Grow Advisors who enjoys supporting business owners with practical and reliable accounting solutions. She values building strong client relationships and believes clear communication, responsiveness, and understanding each client’s unique needs are key to delivering a great client experience.
With experience in public practice accounting, Leia has worked with SME clients across tax compliance, financial reporting, and general accounting matters. She is known for her organised and proactive approach and enjoys helping clients feel confident and supported in managing their accounting and tax obligations.
Leia holds a Master of Accounting & Finance from the University of Melbourne. Fluent in English, Mandarin, and Cantonese, she enjoys connecting with people from diverse backgrounds.
chau van
Senior Accountant
Chau is a tax accountant with over 6 years of experience in preparing comprehensive financial statements and tax returns for diverse clients, including small-to-medium enterprises and individuals.
Throughout his career at several professional accounting firms, Chau has an analytical mindset and a commitment to regulatory compliance.
In addition to standard taxation services, he possessed additional ten years of extensive experience specialising in Self-Managed Super Funds. This background allows him to provide insights into SMSF administration and compliance with regulations.
Educationally, Chau holds a Master of International Accounting from Swinburne University of Technology. This academic foundation equips him with advanced knowledge of financial frameworks.
Committed to the highest standards of professional growth, he is actively pursuing the CPA program to further elevate his technical capabilities and industry expertise.
Vy Nguyen
Bookkeeper
Vy graduated Bachelor of Economics and Finance at from RMIT University and Master of Accounting at CIC Higher Education. Her passion for numbers led her to pursue a career in accounting. She has worked on a wide range of accounting and booking -related tasks for Australian clients.
Her responsibilities included managing accounts payable/receivable, reconciling bank statements, processing payroll, and preparing financial reports. She used various systems to manage day-to-day bookkeeping tasks, generate reports, and assist with IAS and BAS lodgments.
In her leisure time, she spends time with friends and family. She also reads books and practices Pilates to support both her physical health and mental balance.
Orlando Santos
Bookkeeper
Orlando holds a bachelor's degree in accounting and dreams of becoming a Certified Public Accountant in the Philippines.
As a dedicated bookkeeper, his primary goal is to earn the trust of his clients. He takes great pride in ensuring businesses maintain accurate and timely financial records, believing this is crucial for their growth and success.
Known for his positive outlook, he delights in spreading happiness and inspiration to everyone around him.
In his leisure time, he finds joy in watching movies and reality shows, getting lost in books, and cherishing moments with his beloved dog. His heart truly belongs to mountain hiking, where he not only seeks adventure but also enjoys connecting with new people while soaking in the stunning views from the mountaintop.
Medelyn Echane
executive assistant
A dynamic professional excelling in the world of sales and people's management. Meds developed an early passion for connecting with people. This innate ability to build relationships naturally led her to a career in sales, where she quickly rose through the ranks due to her exceptional communication skills and strategic thinking. Transitioning seamlessly into recruitment, Meds discovered a knack for connecting the right people with the right opportunities.
She is also known for fostering collaboration and community engagement, She actively shares knowledge and experiences at industry events.
Outside the professional realm, Meds is passionate about two things: coffee and plants. A dedicated coffee lover, you'll always find Meds with a cup in hand, considering it the perfect companion for her energetic lifestyle. The love for plants reflects a nurturing mindset, creating a positive and green workspace.
Jennie nguyen
Admin Assistant
Jennie has a strong background in administration, customer service, and accounting support, with experience across accounting firms, property management, and the hospitality industry. Throughout her career, she developed strong organizational, communication, and problem-solving skills while supporting clients, coordinating administrative processes, and ensuring day-to-day operations run efficiently.
Jennie holds a Diploma in Hotel Management and Secretary from pretigous university in Vietnam, which allows her to understand clients’ needs, communicate with empathy, friendly and confident. She takes pride in being detail-oriented, approachable, and she strives to provide reliable support to both clients and colleagues. Outside of work, Jennie enjoys exploring new cafés, travelling, and capturing memorable moments through photography.